Anthony Stazicker CGC

Anthony ‘Staz’ Stazicker is a distinguished British entrepreneur and former Special Forces operator, renowned for co-founding the high-performance clothing brand ThruDark. His journey is marked by exceptional military service and a seamless transition into the business world, where he applies the principles of resilience and innovation cultivated during his time in the armed forces.

Stazicker dedicated 13 years to the British military, with a decade spent in the elite UK Special Forces (UKSF). During his tenure, he held pivotal roles, including chief sniper instructor and demolitions expert. His exemplary courage was recognised in 2013 when he was awarded the Conspicuous Gallantry Cross for combat actions in Afghanistan, a decoration second only to the Victoria Cross in honour within the British military.

In 2018, after retiring from active duty, Stazicker co-founded ThruDark alongside fellow former UKSF operator Louis Tinsley. Drawing directly from their extensive experience in some of the world’s most challenging environments, they developed a range of high-performance outerwear designed to withstand extreme conditions. Their firsthand knowledge ensures that each product is meticulously crafted for durability and functionality.

Beyond his entrepreneurial ventures, Stazicker has shared his insights through various media. He appeared on Channel 4’s “SAS: Who Dares Wins,” offering viewers a glimpse into the rigorous world of special operations. In November 2023, he authored “The Hard Road Will Take You Home,” a book that distills lessons from his military career, providing readers with strategies on innovation, perseverance, and achieving next-level success.

Stazicker’s story is a testament to the power of resilience and adaptability. His ability to translate military precision and leadership into the business arena serves as an inspiration to professionals seeking to overcome self-limiting beliefs and embrace new paradigms. Through ThruDark, he continues to exemplify authentic leadership, fostering growth and mental and physical resilience in all his endeavours.