Uncharted Performance announces partnership with Thrudark
Forged in Excellence:The Partnership Between Uncharted Performance and ThruDark
Some partnerships feel inevitable, like two paths destined to cross. The collaboration between Uncharted Performance and ThruDark is one such meeting of minds—a union of philosophies built on grit, resilience, and the relentless pursuit of excellence.
A Shared Philosophy
From its inception, Uncharted Performance has stood for more than physical training. It’s a philosophy rooted in mental resilience, holistic development, and a refusal to settle for mediocrity. Similarly, ThruDark’s reputation for crafting elite performance gear is grounded in their commitment to quality, innovation, and enduring reliability in the harshest conditions.
The values shared by these two organisations go far beyond branding. Both believe that true strength is forged in adversity—whether through enduring a grueling training session or surviving the elements in the most unforgiving environments. Excellence is not an accident; it’s earned, tested, and proven.
The Backstory
For years, Marc Rhodes, founder of Uncharted Performance, admired ThruDark from afar. As someone who has walked the walk—from competing in some of the world’s toughest endurance races to coaching individuals through their most challenging mental and physical transformations—Marc’s standards are uncompromising. He’s long worn ThruDark’s kit, relying on it to perform under the harshest conditions.
For Marc, this partnership is deeply personal. “I’ve always believed in working with people and brands who embody the values we teach: resilience, preparation, and adaptability. ThruDark’s commitment to excellence aligns perfectly with our mission at Uncharted”.
Enter Staz
This collaboration reaches new heights with Staz, former UK Special Forces and co-founder of ThruDark. Known for his unparalleled discipline and resilience, Staz is now preparing for a monumental challenge. For this journey, he’s turned to Uncharted Performance for a training regimen that’s as holistic as it is rigorous.
“I needed a process,” Staz explains. “Not just a plan I could download online. Marc and the Uncharted team take the time to understand who you are—your injuries, your mindset, your goals—and they tailor everything to push you toward your best.”
Through meticulous programming and a focus on mental as well as physical resilience, Uncharted is helping Staz prepare for the mental grind and physical demands of Everest. Meanwhile, ThruDark’s gear will provide the reliability and protection he needs to endure extreme conditions.
Why This Matters
This isn’t just a story about training or gear. It’s about what happens when preparation meets purpose. It’s about the power of aligning with people and organisations that share your values. Uncharted Performance and ThruDark both operate on the belief that excellence isn’t a destination; it’s a process—one that demands relentless effort, adaptability, and the courage to embrace discomfort.
What’s Next
This partnership is only the beginning. Together, Uncharted Performance and ThruDark are setting a new standard for what it means to perform at your best, whether on the summit of Everest or in the challenges of everyday life. They’re proving that with the right mindset, preparation, and tools, there are no limits to what you can achieve.
Stay tuned as Staz continues his journey—and as Uncharted and ThruDark redefine what it means to thrive in the face of adversity. This is more than a partnership. It’s a mission to inspire others to push their boundaries, stay the course, and embrace the uncharted.
Follow Staz's Journey
Anthony Stazicker CGC
madestudios
Former Special Forces Operator.
Co-Founder of Thrudark.
"If you ultimately take that leap of faith, what’s on the other side of that is just growth, and it’s all net positive for me."
About
Anthony ‘Staz’ Stazicker is a distinguished British entrepreneur and former Special Forces operator, renowned for co-founding the high-performance clothing brand ThruDark. His journey is marked by exceptional military service and a seamless transition into the business world, where he applies the principles of resilience and innovation cultivated during his time in the armed forces.
Stazicker dedicated 13 years to the British military, with a decade spent in the elite UK Special Forces (UKSF). During his tenure, he held pivotal roles, including chief sniper instructor and demolitions expert. His exemplary courage was recognised in 2013 when he was awarded the Conspicuous Gallantry Cross for combat actions in Afghanistan, a decoration second only to the Victoria Cross in honour within the British military.
In 2018, after retiring from active duty, Stazicker co-founded ThruDark alongside fellow former UKSF operator Louis Tinsley. Drawing directly from their extensive experience in some of the world’s most challenging environments, they developed a range of high-performance outerwear designed to withstand extreme conditions. Their firsthand knowledge ensures that each product is meticulously crafted for durability and functionality.
Beyond his entrepreneurial ventures, Stazicker has shared his insights through various media. He appeared on Channel 4’s “SAS: Who Dares Wins,” offering viewers a glimpse into the rigorous world of special operations. In November 2023, he authored “The Hard Road Will Take You Home,” a book that distills lessons from his military career, providing readers with strategies on innovation, perseverance, and achieving next-level success.
Stazicker’s story is a testament to the power of resilience and adaptability. His ability to translate military precision and leadership into the business arena serves as an inspiration to professionals seeking to overcome self-limiting beliefs and embrace new paradigms. Through ThruDark, he continues to exemplify authentic leadership, fostering growth and mental and physical resilience in all his endeavours.
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Uncharted Performance x Nomadic Watches
A Partnership Forged in Purpose
In a world driven by fleeting trends, both Uncharted Performance and Nomadic Watches stand firm in their commitment to timeless values: resilience, exploration, and the pursuit of excellence. Today, we are thrilled to announce a partnership that aligns two brands with a shared vision for what it means to live boldly and intentionally.
Founded by Marc Rhodes, Uncharted Performance was born from a mission to help men break through limitations and redefine their potential. Marc’s journey—from his early years, shaped by enormous challenges, to becoming a leader in mental and physical resilience coaching—is a testament to the transformative power of grit, integrity, and consistency. These principles not only shape Marc’s approach to coaching but also echo the ethos of Nomadic Watches.
Nomadic Watches, based in Belfast, creates more than just timepieces. They craft tools for modern adventurers—individuals who value precision, durability, and a sense of purpose in every moment. Each watch is a reminder that time is our most finite resource, and how we use it defines the story we tell.
The synergy between Uncharted Performance and Nomadic Watches lies in our shared belief that life is a journey best navigated with intention. Whether it’s helping our clients align their mental robustness and physical performance or designing watches that stand the test of time, we’re both driven by the idea of empowering people to push beyond their limits.
This partnership will bring exciting opportunities for our communities, too. From co-branded initiatives to exclusive collaborations, we aim to inspire more ambitious humans to take control of their path and move forward with confidence.
Together, Uncharted Performance and Nomadic Watches are setting a new standard: one where purpose and performance go hand in hand, and where every second counts.
Here’s to a journey of uncharted possibilities. Stay tuned for what’s ahead.
Chris Tombs
madestudios
Experienced performance coach
Physical Preparation Specialist
"If you train like you're 50 when you're 30, you'll perform like you're 30 when you're 50."
About
Chris Tombs is a highly respected expert in physical preparation and performance with nearly three decades of experience spanning elite sports, corporate performance, and military cohorts. Renowned for his work in collision sports, he has dedicated over 15 years to professional rugby across England, Wales, and the United States, as well as significant contributions to action sports and cricket. His ability to navigate diverse environments has honed his expertise in building compelling arguments for the value of physical preparation and fostering trust among athletes and teams.
Currently consulting in cutting-edge areas of performance, Chris champions a philosophy that prioritizes longevity and sustainable growth over instant gratification. His approach emphasizes minimizing the orthopedic cost of training and fostering long-term performance resilience, captured in his ethos: “Train like you’re 50 when you’re 30, and you’ll perform like you’re 30 when you’re 50.”
A coach, mentor, and practitioner, Chris combines practical wisdom with a relentless pursuit of innovation. His commitment to robust, pain-free training allows clients and athletes—from elite professionals to amateurs—to thrive across decades. Whether it’s through his advocacy for efficient training or his hands-on guidance, Chris is driven by a singular mission: to help people perform better, longer, and with purpose.
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Ben Pink
madestudios
Head of Performance
at Uncharted Performance
"Consistency and context are the cornerstones of progress—showing up and understanding your unique limitations is what separates sustainable success from burnout."
About
Ben Pink, Head of Performance at Uncharted Performance, is a seasoned coach with over 16 years of experience in the fitness and performance industry. As a dedicated husband and father of two young daughters, Ben balances his professional passion for human performance with his personal commitment to family life.
His career spans diverse roles, including Head of Strength and Conditioning at a Premiership rugby club in Wales and work with elite athletes from snowboarding and America’s Cup sailing teams. Ben’s expertise lies in optimizing performance for high-achieving individuals, from professional athletes tackling multi-stage ultramarathons and Ironman races to military personnel preparing for demanding selection processes.
At Uncharted Performance, Ben oversees all aspects of human performance, including strength training, endurance programming, and lifestyle integration. His coaching philosophy emphasizes the importance of tailoring training to the unique context of each individual. This approach ensures clients not only excel in their goals but also sustain peak performance across all facets of their lives—whether as athletes, leaders, or family men.
Ben’s practical experience, paired with his ability to connect deeply with clients, makes him a trusted authority in long-term performance and holistic coaching. With Ben, it’s not just about hitting goals—it’s about thriving for a lifetime.
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Will Simpson
madestudios
British Army Major
Founder of Real Meal
"Doing more doesn’t mean being better—sometimes, it’s about stepping back, prioritizing, and making sure the journey is as fulfilling as the destination."
About
Will Simpson is a dedicated innovator, military officer, and family man with a passion for solving real-world challenges. Currently serving as a Major in the British Army with over a decade of experience, Will is no stranger to pushing limits and fostering resilience. A proud father of two, he balances his military responsibilities with his entrepreneurial vision, embodying the discipline and adaptability he champions.
The brainchild behind Real Meal, a groundbreaking meal replacement bar, Will’s inspiration came from personal experience during demanding military training. Frustrated by the lack of nutritious, effective food options in high-pressure environments, he set out to create a bar that truly supports recovery and performance. Through trial, error, and countless iterations, Will brought his vision to life, ensuring his bars meet the diverse needs of elite athletes, military personnel, and everyday adventurers.
A firm believer in the importance of authentic leadership, Will draws on his journey of personal growth and professional triumphs to inspire others. His story reflects a commitment to excellence, perseverance through adversity, and the power of community. With Real Meal gaining momentum, Will’s mission remains clear: to provide practical, high-quality nutrition for those who dare to excel.
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Lindsay Bruce
madestudios
Former 22 SAS. Mindset Coach.
Founder of the Modern Warrior Project.
"You're not over the hill; you're just shedding an old skin. It's time to discover the version of yourself that will serve you moving forward."
About
Lindsay Bruce is a transformative coach, entrepreneur, and former military professional with a profound commitment to empowering men over 40 to rediscover their potential. Originally from Fort William, Scotland, Lindsay’s journey began with a 12-year career in the British Army, serving in the infantry and Special Forces. Following his military service, Lindsay transitioned to civilian life, where he combined his passion for fitness with his drive to help others, establishing two successful gyms and later founding the Modern Warrior Project.
The Modern Warrior Project is Lindsay’s flagship coaching program designed to help time-poor, high-achieving men “unf**k” themselves and reclaim control over their lives. Focused on identity, self-belief, and sustainable habits, the program guides men through mindset shifts and tailored strategies to achieve long-term success in health, relationships, and personal growth.
Lindsay’s own experiences with transformation fuel his coaching philosophy. He believes in meeting challenges head-on, dismantling outdated beliefs, and embracing the seasons of life to create a stronger, more authentic self. Through his work, Lindsay provides actionable tools for men to rebuild their self-image, reframe their narratives, and approach life with renewed purpose and clarity.
His story is a testament to resilience, growth, and the power of self-awareness in navigating life’s challenges.
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Slice of Wisdom Podcast
We’re excited to announce that Marc Rhodes, the driving force behind Uncharted Performance, was recently featured on the Slice of Wisdom Podcast, hosted by Jack Stewart-Richardson. In a conversation that ran the gamut from deeply personal reflections to actionable insights on resilience and leadership, Marc’s story exemplifies the values we champion at Uncharted Performance: embracing adversity, continuous growth, and authentic leadership.
The Power of Self-Inflicted Hardship
The podcast delved into one of Marc’s core philosophies: the transformative power of self-inflicted hardship. Whether through his grueling ultra-endurance races, like the Marathon des Sables and jungle ultra-marathons, or the daily grind of building a high-performance coaching business, Marc believes that intentional discomfort builds resilience and clarity.
“I learned that the race is the easiest part,” Marc said. “The hard part is the preparation—the cold, dark mornings, the relentless discipline, and the moments when no one’s watching.”
This ethos mirrors his approach at Uncharted Performance, where clients are encouraged to embrace challenges not as obstacles, but as opportunities to grow stronger mentally and physically.
Leadership, Legacy, and Being Present
Marc also reflected on the importance of being a role model—not only for others but for himself. He spoke about creating the example he needed when he was younger and how this drives his commitment to excellence today.
On leadership, Marc emphasized honesty, consistency, and play as critical components of sustainable success. He revealed how even the toughest leaders benefit from moments of joy and connection, underscoring the balance between pushing limits and embracing life’s lighter moments.
Why This Episode Matters
For listeners of Slice of Wisdom and followers of Uncharted Performance, this episode is a must-hear. It’s a masterclass in resilience, self-leadership, and what it means to pursue excellence in a world that often values comfort over growth.
Marc’s story isn’t just about overcoming adversity—it’s about intentionally seeking it out as a means of becoming stronger, wiser, and more capable. Whether you’re navigating the demands of family and career or chasing ambitious personal goals, there’s something in this episode for you.
Catch the full episode of Slice of Wisdom featuring Marc Rhodes on Spotify, Apple Podcasts, or wherever you get your podcasts. Don’t forget to follow Marc on social media for more insights into his journey and the high-performance lifestyle.
Want to explore how Marc and the Uncharted Performance team can help you level up?
Get in touch today — your next chapter begins here.
The Journey of Self Discovery with Lindsay Bruce
In this episode
Lindsay Bruce
Marc Rhodes
Synopsis
Marc and Lindsay explore the transformative journey of self-discovery, particularly for men over 40.
They discuss the importance of self-image, the impact of social media on personal perception, and the balance between chaos and order in life. The dialogue emphasizes authenticity in coaching and the necessity of understanding one’s true motivations and values. Through personal anecdotes and insights, they highlight the significance of language in shaping thoughts and behaviors, and the role of endurance events in fostering personal growth. In this conversation, Lindsay and Marc explore the themes of personal growth, motivation, and the importance of maintaining high standards in life.
They discuss the role of inner dialogue and external perceptions in driving success, the transition from dark to light energy, and the significance of accountability in long-term personal development. The conversation also delves into leadership dynamics, the nature of resistance, and the power of emotional release through practices like meditation and psychedelics. Ultimately, they emphasize the importance of letting go and maintaining a clear energy flow for sustained success. In this conversation, Lindsay and Marc explore the intricate relationship between emotional awareness, self-compassion, and personal growth. They discuss the importance of understanding one’s emotions and how the body keeps a score of stress and trauma.
The dialogue delves into the impact of life changes on self-perception, the necessity of self-awareness, and the balance between ego and spirituality. They emphasize the significance of mindfulness and being present, drawing lessons from high-performance contexts like the All Blacks. Ultimately, the conversation highlights the journey of self-discovery and the ongoing work required to achieve emotional regulation and fulfillment.
Training for Longevity with Chris Tombs
madestudios
In this episode
Chris Tombs
Marc Rhodes
Synopsis
Sustainable Strength and Lifelong Performance: Chris Tombs on Training Smarter, Longevity, and Thriving Beyond the Gym
In this insightful episode of the Uncharted Performance Podcast, host Marc dives deep into the world of performance training with Chris Tombs, a veteran of physical preparation with nearly 30 years of experience. Known for his extensive work in professional rugby, action sports, and corporate performance, Chris shares his philosophy on training smarter, not harder, and how to achieve lasting success in both athletic and everyday pursuits.
The conversation kicks off with Chris’s career highlights, from his years in professional rugby across the UK and US to his consulting roles with military and corporate teams. With humor and candor, Chris addresses the challenges of modern strength and conditioning, including the pitfalls of “Instagram coaching” and the pervasive short-term mindset. Instead, he advocates for a long-term approach to training that focuses on longevity and resilience.
Chris introduces his core philosophy: “Train like you’re 50 when you’re 30, and you’ll perform like you’re 30 when you’re 50.” He explains how sustainable habits, efficient programming, and a focus on minimizing orthopedic costs allow individuals to thrive well into their later years. From using movement prep to enhance efficiency to leveraging tools like velocity-based training for precise feedback, Chris underscores the importance of quality over quantity in every aspect of training.
Listeners will also hear personal anecdotes, including how Chris guided Marc through injury recovery and race preparation, illustrating his tailored and practical approach. They explore the balance of aesthetics, performance, and health, proving that they’re not mutually exclusive goals.
This episode is a masterclass in sustainable training, blending hard-earned wisdom with actionable advice. Whether you’re a coach, an athlete, or someone looking to optimize their fitness journey, Chris’s insights will inspire you to train for a lifetime of performance, not just a moment of glory.
