Lindsay Bruce is a transformative coach, entrepreneur, and former military professional with a profound commitment to empowering men over 40 to rediscover their potential. Originally from Fort William, Scotland, Lindsay’s journey began with a 12-year career in the British Army, serving in the infantry and Special Forces. Following his military service, Lindsay transitioned to civilian life, where he combined his passion for fitness with his drive to help others, establishing two successful gyms and later founding the Modern Warrior Project.

The Modern Warrior Project is Lindsay’s flagship coaching program designed to help time-poor, high-achieving men “unf**k” themselves and reclaim control over their lives. Focused on identity, self-belief, and sustainable habits, the program guides men through mindset shifts and tailored strategies to achieve long-term success in health, relationships, and personal growth.

Lindsay’s own experiences with transformation fuel his coaching philosophy. He believes in meeting challenges head-on, dismantling outdated beliefs, and embracing the seasons of life to create a stronger, more authentic self. Through his work, Lindsay provides actionable tools for men to rebuild their self-image, reframe their narratives, and approach life with renewed purpose and clarity.

His story is a testament to resilience, growth, and the power of self-awareness in navigating life’s challenges.