"Treat people like athletes, and they’ll start thinking, acting, and performing like athletes. It’s about building belief and creating a foundation for sustainable success."

About
Mike Chadwick is a distinguished coach, author, and former Special Forces Support Group operator, celebrated for his revolutionary approach to tactical athleticism and performance coaching. With roots in the British Army’s Parachute Regiment and Royal Army Physical Training Corps, Mike’s expertise spans physical resilience, mental fortitude, and human optimization. His early military experiences inspired a passion for coaching, leading him to coin the term “tactical athlete” and transform how soldiers approach fitness by treating them like elite athletes.
Beyond his military achievements, Mike has been instrumental in reshaping the fitness industry by advocating for a more tailored and intelligent approach to training. He emphasizes the importance of collaboration among coaches, hiring specialists in areas like nutrition and rehabilitation to deliver comprehensive solutions. This mindset underscores his belief in staying in one’s lane to maximize impact, a principle that resonates deeply with athletes, coaches, and leaders across various fields.
Mike’s work not only inspires individual transformation but also elevates the broader coaching community. By fostering a culture of collaboration and innovation, he ensures that high standards are upheld, paving the way for a more effective and ethical fitness industry. His influence continues to shape how performance is understood and pursued worldwide.