Simon Jeffries

Simon Jeffries is a mindset and performance coach, former Special Forces operator, and co-founder of The Natural Edge. His journey began on a farm in Worcestershire, where he developed a deep connection to resilience and discipline. Simon served with the Royal Marines and later the Special Boat Service (SBS), completing eight years and three tours in Afghanistan. After leaving the military to regain control of his time and priorities, Simon transitioned to the corporate world but quickly realized it wasn’t his path.

Following a series of business failures and personal challenges, Simon co-founded The Natural Edge with a mission to help business leaders optimize their performance and align their lives. Focused on mindset and personal growth, The Natural Edge empowers clients to overcome stress, remove overwhelm, and refine their vision to achieve clarity, fulfillment, and high performance.

Simon emphasizes the power of mindset as a skill set, encouraging individuals to take ownership of their actions and cultivate the habits necessary for sustained success. His coaching integrates lessons from his military background—discipline, adaptability, and teamwork—with a sharp focus on modern challenges faced by ambitious professionals. Simon’s story is one of resilience, reinvention, and a relentless pursuit of personal and professional excellence.