Will Simpson

Will Simpson is a dedicated innovator, military officer, and family man with a passion for solving real-world challenges. Currently serving as a Major in the British Army with over a decade of experience, Will is no stranger to pushing limits and fostering resilience. A proud father of two, he balances his military responsibilities with his entrepreneurial vision, embodying the discipline and adaptability he champions.

The brainchild behind Real Meal, a groundbreaking meal replacement bar, Will’s inspiration came from personal experience during demanding military training. Frustrated by the lack of nutritious, effective food options in high-pressure environments, he set out to create a bar that truly supports recovery and performance. Through trial, error, and countless iterations, Will brought his vision to life, ensuring his bars meet the diverse needs of elite athletes, military personnel, and everyday adventurers.

A firm believer in the importance of authentic leadership, Will draws on his journey of personal growth and professional triumphs to inspire others. His story reflects a commitment to excellence, perseverance through adversity, and the power of community. With Real Meal gaining momentum, Will’s mission remains clear: to provide practical, high-quality nutrition for those who dare to excel.